WELLGREEN
Branding | Marketing
About the Company
Wellgreen Platinum was a junior mining company listed on TSX.V. As an in-house designer, my role was to overlook all the brand-related assets. Taking on all the marketing collaterals from design to production, and approved by all stakeholders, and ensure the content complies with the regulation.
Role: In-house Designer
Type: Corporate Identity, Graphic Design, Marketing
Date: 2012-2017
Backstory
At Wellgreen all the brand-related assets were managed in-house which leads to more responsibilities. I was responsible for corporate portrait, in-house marketing collaterals design to production, and also tradeshow booth design. Initiated in-house printing with XEROX Fiery to cut the cost of marketing material and also enable the last min changes required by executives due to the nature of the business. Save $5000 annually with the in-house newsletter system “SENDY”.
Corporate Photography
Marketing Collaterals
Development
I took a Mapinfo course to further expand my knowledge in geology as a lot of mining and requires a good understanding of the product. Produce Google Earth video to better present the project to the public.
Verdict:
While working at Wellgreen, I gained valuable knowledge and experience in corporate-level marketing. I am able to showcase my skillsets in the mining industry and I can adapt to any field with the same design principles. Result: